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Notorious Noise

2021 | Brand Identity + Social Media

Brand identity and social media designs created for Notorious Noise, a music PR company based out of NYC.

Logo concept

The treatment of the word "Notorious" draws upon musician autographs, giving the brand a sense of presence, authenticity, and exclusivity. I hand-illustrated the signature using Procreate and chose a brush that resembled a marker or sharpie. The word "Noise" is made to resemble old-school label maker tape, which brings to mind retro music poster/album cover designs. Together, the two words and their visual styles express an attitude of energy, progression, and influence.

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Typography
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Color
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Instagram feed

Examples of posts designed for Notorious Noise's Instagram. Posts are made for their various clients' music video, single, and album/EP releases, as well as media coverage reports. The brand's visual concept is heavily centered around collage, merchandise stickers, and DIY zines/music posters.