2021 | Brand Identity + Social Media
Brand identity and social media designs created for Notorious Noise, a music PR company based out of NYC.
The treatment of the word "Notorious" draws upon musician autographs, giving the brand a sense of presence, authenticity, and exclusivity. I hand-illustrated the signature using Procreate and chose a brush that resembled a marker or sharpie. The word "Noise" is made to resemble old-school label maker tape, which brings to mind retro music poster/album cover designs. Together, the two words and their visual styles express an attitude of energy, progression, and influence.
Examples of posts designed for Notorious Noise's Instagram. Posts are made for their various clients' music video, single, and album/EP releases, as well as media coverage reports. The brand's visual concept is heavily centered around collage, merchandise stickers, and DIY zines/music posters.