2018 | Brand Identity
A brand redesign for the Dallas Arboretum based on the classic "spitting frog" fountains located on the grounds.
The Dallas Arboretum and Botanical Garden exists to preserve both nature and history in order to expose and educate the public on horticulture, while simultaneously providing an interactive space for learning, enjoyment, and community. They are already among the top arboretums in the nation, despite their young age. The Dallas Arboretum is characterized by its unique and dedicated approach to learning, teaching, beauty, and community.
The inspiration for the Dallas Arboretum icon redesign was drawn from the spraying toads located on the grounds. These toads are a classic fixture at the Arboretum.
01. Body shape
02. Leg shape
03. Eye shape