CatalystBannerPattern.png
Catalyst Youth Orchestra

2019 | Brand Identity

Brand identity created for Catalyst, a contemporary youth orchestra based in suburban New York.

Logomark Concept

The word "Catalyst" is reminiscent of a spark or explosion, something that ignites an event or movement. When creating the mark, I combined those thoughts of ignition with music, coming up with the matchstick concept. The matchstick is composed of an eighth note lit by a flame. Because Catalyst is a youth orchestra, I hand drew the image for a more childlike aesthetic. 

CYO_logo1.png
Logo concept

The word "Catalyst" is reminiscent of a spark or explosion, something that ignites an event or movement. When creating the mark, I combined those thoughts of ignition with music, coming up with the matchstick concept. The matchstick is composed of an eighth note lit by a flame. Because Catalyst is a youth orchestra, I hand drew the image for a more childlike aesthetic. 

Catalyst_web.png
Color combinations
coloroptions.png
Design applications